SIERRA NEVADA LAUNCHES 2015 WITH THREE ALL NEW BEERS

 

Introducing two year-rounds (Hop Hunter IPA, Nooner Pilsner) and a Beer Camp seasonal

Image courtesy of Sierra Nevada Brewing Co.

Press Release:  

Chico, CA—January 5, 2015—Sierra Nevada Brewing Co. is debuting two year-round beers in early 2015: the intensely hop-heavy Hop Hunter IPA and the sessionable Nooner Pilsner. The brewery will also unveil its newest spring seasonal selection, Beer Camp Hoppy Lager, for a total of three brand-new beers for craft drinkers to explore.

Hop Hunter IPA features oil from wet hops steam distilled in the hop field, minutes after harvest—for the first time, drinkers can taste wet-hop character year-round. This pure, powerful hop essence is used alongside traditional hops to create the ultimate IPA experience. Hop Hunter IPA will be available year-round in 12-ounce bottles and on draught.

Image courtesy of Sierra Nevada Brewing Co.

Alongside Hop Hunter IPA, Sierra Nevada will introduce its first year-round lager with Nooner Pilsner. Nooner is a refreshing and aromatic German-style pilsner that’s easy-drinking yet full of spicy and floral hop flavor from the use of whole-cone European hop varietals. Available on draught, in six-pack bottles, and in twelve-pack cans, Nooner is the perfect way to kick off an afternoon of adventure.

Image courtesy of Sierra Nevada Brewing Co.

Beer Camp Hoppy Lager rounds out Sierra Nevada’s new releases for early 2015. Beer Camp is the ultimate brewing experience. Sierra Nevada invites beer fans to the brewery nearly every week to create a collaborative beer, and each spring, they will release one of the highlights from the past year. This year’s hoppy lager is a reimagined encore of the hop-forward collaboration with San Diego’s Ballast Point that was a part of the incredibly popular Beer Camp Across America mixed pack.

Image courtesy Sierra Nevada Brewing Co.

“We’ve been incredibly busy designing and tweaking all of these new beers” said Ken Grossman, Sierra Nevada’s founder. “Our brewhouses have been going round-the-clock perfecting the recipes and it has been really fun to explore the limits of hops. I’m really excited about the work we’ve done on Hop Hunter. We’re no stranger to experimental hops and hopping techniques, but developing distilled wet hop oil is unlike anything we’ve tried. The results are amazing.”

All of these new releases will be widely available throughout the Sierra Nevada distribution footprint and can be found using the brewery’s Beer Locator.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only the finest quality ingredients. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. It is famous for its extensive line of beers including Pale Ale, Torpedo^®, Porter, Stout, Kellerweis^® and a host of seasonal, specialty and limited release beers. Learn more at:
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Sierra Nevada Releasing Snowpack A Mixed Seasonal 12-Pack.

SIERRA NEVADA FENDS OFF THE COLD WITH BRAND NEW “SNOWPACK”

Press Release:
Chico, CA—October 1, 2014—Sierra Nevada Brewing Co. filled its third and final seasonal mixed 12-pack of the year with beers that ward off winter’s bite. Aptly named, Snowpack features two brand new beers and two steadfast recipes. The variety pack starts heading to distributors this week and will be available through January 2015. Whether harnessing the comfort of coffee or borrowing a little bit of summer from the Southern Hemisphere, Snowpack helps uplift those hunkering down for the storm.

• Boomerang IPA is a blend of American brewing style with Southern Hemisphere flavor. Sierra Nevada added heaps of vibrant Australian hops to this bold beer. With a light, balanced malt body and compelling floral and fruity hop aromas, Boomerang is an intriguing international spin on the classic IPA.
• Coffee Stout combines the best of Sierra Nevada’s two favorite brews—coffee and beer. The brewery blended the hearty flavors of coffee with dark roasted malts to create a complex and layered mix of dark chocolate, caramel and light fruity notes punctuated with a roasty, dry finish for the perfect cold-weather drink.
• Porter was part of Sierra Nevada’s inaugural lineup decades ago. Its big malt flavor earned it permanence, and craft drinkers continue to relish the rich, bittersweet and roasted gem. Medium bodied and balanced by crisp American hops, Porter is a great finale to a long winter’s day of work.
• Pale Ale began as a home brewer’s dream, grew into an icon, and inspired countless brewers to follow a passion of their own. Its unique piney and grapefruit aromas from the use of whole-cone American hops have fascinated beer drinkers for decades and made this beer a classic, yet it remains new, complex and surprising to beer drinkers every day. It is—as it always has been—all natural, bottle conditioned and refreshingly bold. 

“This mixed pack is a fun cross section of our brewery, a bit of a timeline” said Ken Grossman, Sierra Nevada’s founder. “I remember roasting malted barley in my own kitchen in the early days of Porter, and today we’re using coffee to create really complex flavors. I took road trips in the 70s to get my hands on Cascade hops, and here we are teaming up with friends in Australia who are growing new and exciting varieties. Snowpack shows how fun of a ride craft beer continues to be.”

As Snowpack makes its way into stores, folks can track down the variety pack using Sierra Nevada’s Beer Locator. The brewery is dialing in its 2015 lineup, which will weave in a fourth seasonal variety 12-pack to fill the calendar with even more diversity for craft drinkers

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SINGLE, FRESH, WET & WILD HARVEST FESTIVAL

Fresh Hop season is my favorite time of the year. Fresh hop beers will be hitting the shelves and taps soon, and fresh hop Festival's will be taking place. Here is one announced from Sierra Nevada, happening on October 18th.

 

 

SIERRA NEVADA ANNOUNCES SECOND ANNUAL
SINGLE, FRESH, WET & WILD HARVEST FESTIVAL

Press Release:
Chico, CA—August 28, 2014—Sierra Nevada Brewing Co. will host its second annual Single, Fresh, Wet & Wild^® Harvest Festival on Saturday, October 18, at its brewery in Chico, Calif. The acclaim from hop heads after the inaugural 2013 event inspired the beer festival’s return as a yearly fixture. Single, Fresh, Wet & Wild celebrates the fall US hop harvest, and Sierra Nevada anticipates more than 50 breweries from across the country will together provide a beer lineup that showcases:

• Single hop beers: Features only one hop variety
• Fresh hop beers: Uses dried hops that are picked, shipped and added to the brew kettle within weeks of hop harvest
• Wet hop beers: Uses un-dried hops that are picked, shipped and added to the brew kettle within days of hop harvest
• Wild hop beers: Features hops found untamed in nature. At the inaugural Single, Fresh, Wet & Wild, Sierra Nevada poured a beer made using wild hops from nearby Whitmore.  

 

“Our excitement for this beer festival starts right now,” said Ken Grossman, Sierra Nevada’s founder. “We’re watching our estate hops reach their peak, and we head to the Yakima Valley in a few short weeks to get our hands on the first hops of the season. We’ll run into our brewing friends there, and we’ll have fun imagining the great beers to come, some of them folks will be able to try at Single, Fresh, Wet & Wild.”

With great anticipation American craft brewers await hop harvest season, with their hauls from the fields helping them design and plan beers for the year ahead. The more than 3,000 US craft breweries are an inspired bunch, using more hops in more ways than ever before—an ambition that helps steer the exciting evolution of beer ingredients. Single, Fresh, Wet & Wild is a snapshot of and a salute to the brewer ingenuity that’s shaping the tastes of drinkers nationwide.

Ticket sales for Single, Fresh, Wet & Wild begin Tuesday, September 2, at 10 a.m. PDT and are exclusively online at SierraNevada.com/SFWW. A general admission ticket includes a 6-ounce commemorative taster glass and unlimited samples, a one-time stroll through tasty pub fare prepared by the Sierra Nevada Taproom and Restaurant, and an energetic performance from the San Francisco-based band Monophonics who blend psychedelic soul and heavy funk. All ticket proceeds benefit the California Craft Brewers Association, which champions the success of the more than 450 craft breweries in the state.  
 
Sierra Nevada is currently finalizing its featured breweries and aims to share the list in late-September at SierraNevada.com/SFWW where festivalgoers can find all of the event details.

Single, Fresh, Wet & Wild Harvest Festival overview: 

• WHEN: Saturday, October 18, from 1–6 p.m.
• WHERE: Sierra Nevada Brewing Co., 1075 E. 20th St., Chico, CA 95928
• TICKETS: $75 general admission (includes commemorative glass, unlimited samples, and food prepared by the Sierra Nevada Taproom). $30 designated driver. On sale Tuesday, September 2, at 10 a.m. online at SierraNevada.com/SFWW. Must be 21 years or older to attend.

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BEER CAMP ACROSS AMERICA MIXED 12-PACK Release

Sierra Nevada continues it media buzz pushing the upcoming Beer Camp Across America Beer Festivals with the release of the Beer Camp Across America Mixed 12 pack.  The Pacific Northwest makes its mark on the 12 pack with Ninkasi Brewing of Eugene, Oregon. Ninkasi was picked as one of the 12 breweries to partner with Sierra Nevada and Beer Camp Across America. Ninkasi’s contribution is the Double Latte Coffee Milk Stout.  You should see 12 packs (10 bottles & 2 cans) arriving everywhere. Don't forget to pick up your tickets to a Beer Camp Across America beer Festival, its sure to be a blast

SIERRA NEVADA RELEASES BEER CAMP ACROSS AMERICA MIXED 12-PACK

The variety pack, including 10 bottles and two cans, is a first in craft beer

Chico, CA—July 7, 2014—Less than two weeks shy of the kickoff to Beer Camp Across America, an unprecedented seven-city traveling beer festival, Sierra Nevada Brewing Co. has released a one-time-only Beer Camp Across America mixed 12-pack to beer shelves across the nation.

Sierra Nevada partnered with a dozen exceptional craft breweries to create 12 different beers for one mixed 12-pack—including 10 bottles and two cans—a first in the craft beer world. These brewers will board the Beer Camp Across America tour bus later this month and hit the open road to take part in the largest craft beer celebration in history.

“A lot of creativity and hard work went into the Beer Camp Across America 12-pack, and we’re excited to finally share it with drinkers,” said Ken Grossman, founder of Sierra Nevada. “We’ll pour these beers at every festival stop with hundreds of other craft brewers who are pushing the boundaries of our industry. It’s a traveling party, and we’re going to have a great time.”

The Beer Camp Across America 12-pack features the following coveted breweries, which were selected for their innovation and reputation for brewing world-class beers. Craft drinkers can explore all dozen beers in full detail at www.SierraNevada.com/BeerCamp.

Allagash Brewing Company, Portland, ME | Myron’s Walk Belgian-Style Pale Ale
Asheville Brewers Alliance, Asheville, NC | Tater Ridge Scottish Ale
Ballast Point Brewing Company, San Diego, CA | Electric Ray India Pale Lager
Bell’s Brewery, Inc., Kalamazoo, MI | Maillard’s Odyssey Imperial Dark Ale
Cigar City Brewing, Tampa, FL | Yonder Bock Tropical Maibock (CAN)
Firestone Walker Brewing Company, Paso Robles, CA | Torpedo Pilsner
New Glarus Brewing Company, New Glarus, WI | There and Back English-Style Bitter
Ninkasi Brewing Company, Eugene, OR | Double Latte Coffee Milk Stout
Oskar Blues Brewery, Longmont, CO/Brevard, NC | CANfusion Rye Bock (CAN)
Russian River Brewing Company, Santa Rosa, CA | Yvan the Great Belgian-Style Blonde
3 Floyds Brewing Company, Munster, IN | Chico King Pale Ale
Victory Brewing Company, Downingtown, PA | Alt Route Altbier

More than 700 craft brewers from around the country have already signed on for the multi-weekend Beer Camp Across America tour, which kicks off July 19 in Chico, Calif. With around 1,400 total craft beers on tap, collectively representing almost every state in the union, the event is shaping up to be unlike any to date.

Tickets for the seven Beer Camp Across America festivals are on sale at www.SierraNevada.com/BeerCamp. General admission is $65, which includes a commemorative tasting glass and unlimited tastings where possible, as well as live music from the provocative Oregon-based MarchFourth Marching Band. Local food trucks will be on hand with tasty offerings for purchase. The tour path:

• Sat, July 19: Northwest Edition at Sierra Nevada Hop Field in Chico, CA, 12-5 p.m.
• Sun, July 20: Southwest Edition at Embarcadero North in San Diego, CA, 1-6 p.m.
• Fri, July 25: Rocky Mountain Edition at Civic Center Park in Denver, CO, 5-10 p.m.
• Sun, July 27: Midwest Edition at Navy Pier in Chicago, IL, 12-5 p.m.
• Fri, August 1: New England Edition at Thompson’s Point in Portland, ME, 5-10 p.m.
• Sat, August 2: Mid-Atlantic Edition at Penn Treaty Park in Philadelphia, PA, 12-5 p.m.
• Sun, August 3: Southeast Edition in Mills River, NC, 1-6 p.m.

Beer Camp Across America

 

Sierra Nevada Invites Every Craft Brewery In The Nation 

To Take Part In Beer Camp Across America Festival Tour

Traveling beer festival aims to be the largest craft beer celebration in history

Chico, CA—April 9, 2014—Sierra Nevada Brewing Co. has announced that it has invited every craft brewery in the country – more than 2,700 – to take part in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, bringing together brewers and the fans who have buoyed their success.

“We’re about to open a second brewery in North Carolina, and while that’s exciting for us, it’s an even greater reason to celebrate the future of craft brewers everywhere,” explained Ken Grossman, Sierra Nevada’s founder. “We’ve watched and learned from each other for decades, and together we’ve seen tastes change and craft’s momentum snowball. Beer Camp Across America is our way of reflecting on this—with thousands of brewers, fans and great beers. It should be pretty fun.”

Beer Camp Across America will feature seven stops—in cities with thriving craft beer cultures—moving geographically west to east, much like the craft movement has historically spread. Each tour stop will feature that city’s local and surrounding regional brewers. The festivals will appropriately begin and end at Sierra Nevada’s two brewing locations, kicking off in Chico where it took root in 1980, and culminating in Mills River, NC for the grand opening of its East Coast brewery. The festival schedule is as follows:

* Sat, July 19th: Northwest Edition at Sierra Nevada Hop Field in Chico, CA, 12-5 p.m.
* Sun, July 20th: Southwest Edition at Embarcadero North in San Diego, CA, 1-6 p.m.
* Fri, July 25th: Rocky Mountain Edition at Sculpture Park in Denver, CO, 5-10 p.m.
* Sun, July 27th: Midwest Edition at Navy Pier in Chicago, IL, 12-5 p.m.
* Fri, August 1st: New England Edition at Thompson Point in Portland, ME, 5-10 p.m.
* Sat, August 2nd: Mid-Atlantic Edition at Penn Treaty Park in Philadelphia, PA, 12-5 p.m.
* Sun, August 3rd: Southeast Edition in Mills River, NC, 1-6 p.m.

Each festival will feature up to two beers per brewery, food vendors, and live music by the MarchFourth Marching Band spectacle. Tickets are now on sale at www.SierraNevada.com/BeerCamp and are limited to 5,000 per venue. Tickets cost $65 for general admission, which includes a tasting glass and unlimited tastings (in most locations, see the website for full details). A designated driver ticket is available for $30. Ticket prices are exclusive of taxes and fees, which will vary according to location. 

In conjunction with the festivals, Sierra Nevada has partnered with a dozen exceptional craft breweries to create 12 different beers for one mixed 12-pack – including 10 bottles and two cans – another first in the craft beer world. The Beer Camp Across America 12-pack will be available throughout the U.S. this summer, and the dozen brewing partners will join selective legs of the festival tour. Craft drinkers can explore all 12 beers at www.SierraNevada.com/BeerCamp.

Beer Camp Across America is also a giveback program: proceeds will go to the state brewers guilds in the festival host states and to hop and barley research to foster the development of new types of hop varieties and barley crops to fuel the pursuit of new flavor experiences for the ever-expanding tastes of craft drinkers.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. 

Learn more at www.SierraNevada.com.
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