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| Courtesy of Danny Hedden | 
 Long Root Ale is the first commercially available beer to be made with 
Kernza via organic regenerative agricultural practices; now available at
 Whole Foods Market stores in California, Oregon and Washington.
SAUSALITO, California. (October 3, 2016) – Patagonia Provisions, in partnership with Hopworks Urban Brewery (HUB)
 in Portland, Oregon, today announced the launch of Long Root Ale, a 
Northwest-Style Pale Ale made with organic ingredients and Kernza 
perennial grain. Looking for solutions to repair the food systems that 
sustain us, Long Root Ale represents another step towards transforming 
agricultural practices and supporting sustainable farming.
Patagonia Provisions’ friends and partners at The Land Institute in 
Salina, Kansas have made a major breakthrough in organic regenerative 
agriculture with Kernza, the perennial grain used in Long Root Ale. 
Kernza grain is ideally suited for organic regenerative agriculture – 
its long roots and perennial growth allow it to thrive without 
pesticides, it uses less water than conventional wheat, helps to reduce 
erosion and removes more carbon from the atmosphere than annual grains. 
And it just so happens to make delicious beer.
 Patagonia Provisions 
believes the future of farming, and our planet, lies in organic 
regenerative agriculture – a practice that restores soil biodiversity, 
sequesters carbon and grows crops all without chemical fertilizers or 
pesticides.
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| Kenza Farmer - Courtesy of Jim Richardson | 
“Beer holds a critical role in society and history. It is the center 
of many tables, uniting us with its common language,” notes Birgit 
Cameron, sr. director of Patagonia Provisions. “With its wonderful 
tradition and history of bringing people together, Patagonia Provisions 
saw an opportunity to use such a widely influential product to tell the 
story of organic regenerative agriculture, via Kernza, to a wide swath 
of people with a product we can all enjoy and get behind. All it takes 
is a small tweak in the way we make our beer to effect big change – we 
are hoping this message reaches the big brewers of the world.”
A refreshing pale ale, Long Root Ale is made with organic two-row 
barley, organic yeast and a blend of organic Northwest hops, resulting 
in a beer with resinous, grapefruit hop aromas and flavor and a balanced
 maltiness. The addition of 15 percent Kernza adds a slight spiciness to
 the dry, crisp finish. Long Root Ale represents the first commercial 
use of Kernza, and a strong step toward changing the way we grow and 
produce food.
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| Courtesy of Amy Kumler | 
Patagonia Provisions chose Hopworks Urban Brewery to create Long Root
 Ale due to its strong commitment to organics and sustainable brewing 
practices. Hopworks, experts in organic beer, is a B Corporation and is 
on a mission to revolutionize the brewing industry for the better.
“Working with Patagonia Provisions on Long Root Ale is the highest 
honor,” notes Christian Ettinger, founder and brewmaster of Hopworks 
Urban Brewery. “Kernza adds great flavors to this delicious Pale Ale. It
 also offers attractive agricultural benefits like substantial water 
reduction. Kernza is really paving the way for future discussions with 
other commodity grains that we use to brew. As organic brewers we are 
really excited about the ‘grain to glass’ model and Long Root Ale is 
just that.”
Long Root Ale will be available in 16 oz cans in Whole Foods Market 
locations in California, Oregon and Washington beginning October 3, 
2016. In addition, select Whole Foods Market bar-restaurants and both 
Hopworks locations will serve the beer on draft, as will the Miir 
Flagship Store in Seattle. For more information and to find Long Root 
Ale near you, visit 
longrootale.com.
“We love Patagonia Provisions’ efforts to find solutions for 
responsibly sourced food,” said Claude Ruau-Choate, specialty 
coordinator, Whole Foods Market Southern Pacific Region. “And what 
better way to raise awareness about organic regenerative agriculture and
 Kernza grain than through a delicious pale ale. We’re thrilled to be 
the first retailer to carry this beer.”
About Patagonia Provisions
In 2012, Yvon Chouinard launched Patagonia Provisions to offer ethically
 and sustainably sourced delicious food products. Patagonia Provisions, 
based in Sausalito, California, is reexamining best practices in food 
sourcing, working with like-minded advocates and producers to find 
solutions to the important environmental issues facing the food 
industry. Wild Lummi Island Pink Salmon complements Patagonia 
Provisions’ growing line including Buffalo Jerky, fully cooked Wild 
Sockeye Salmon, Tsampa Soup, Green Lentil Soup, Black Bean Soup and 
three flavors of Fruit + Nut Bars.
About Hopworks Urban Brewery
Hopworks Urban Brewer
y strives to revolutionize and 
inspire the brewing industry with practices that drive quality, protect 
the environment and improve the community we live in. Utilizing organic 
malts and a combination of locallysourced, organic and Salmon Safe hops,
 the company’s 20-barrel brewery produces 13,500 barrels of beer and 
cider ayear for HUB’s brewpubs and for distribution throughout the Northwest. 
Hopworks is a family-owned and operated business, the first Certified B 
Corporation brewery in the Pacific Northwest, a gold-level bike friendly
 business, and is recognized as one of the Best Green Companies To Work 
For In Oregon.