Lompoc Brewing Introduces New Marketing Campaign, Premieres Promotional “Tourism” Video

Courtesy of Lompoc Brewing

PORTLAND, Ore. – May 16, 2017 – Lompoc Brewing, a Portland mainstay for 20 years, has announced a new branding campaign titled, “Welcome to Lompoc, Oregon.” The campaign includes a tourism video created by the Lompoc Oregon Scenic Tourism (LOST) Division, established in 1997; the video can be viewed at LompocOregon.com.

“We constantly get asked why we're named after a city in California, and why we pronounce it lom-pock when it should be lom-poke,” explained Lompoc owner Jerry Fechter. “This campaign brings the focus to our brand and emphasizes the idea that Lompoc, Oregon is a state of mind; you won’t find it on any map, but if you’re here, then you're already there. Lompoc, Oregon is a gathering place for neighbors and locals to relax over a few pints, enjoy delicious food, socialize and make new friends.”

 

 

Added Fechter, "Lompoc, Oregon can be whatever and wherever you want it to be. Take a six-pack of Proletariat Red cans camping, and you’re in Lompoc, Oregon. Bring a growler of C-Note to a BBQ, and you’re in Lompoc, Oregon. Or watch a Timbers match at Sidebar with a pint of LSD; you’re in Lompoc, Oregon.

The campaign, which includes posters, T-shirts, and stickers, also introduces a Pint Club loyalty program. Pub visitors can request a card, in which every purchased pint receives a punch; every 50 punches are redeemable for rewards, and raise the cardholder to the next level. The status levels reflect the people who make up Lompoc, Oregon: Local, Townie, Proletariat, Diplomat and Royalty.

Mission Expedition, a Portland agency that crafts media and messages to locate, engage and motivate customers, designed the whimsical graphics that bring Lompoc, Oregon to life.

The campaign was unveiled at a press conference at the brewery’s Sidebar pub earlier this evening. Special guests included Sir Pamplemousse, who stands for fun and tomfoolery; and Proletariat Red, who embodies the working class of beer drinkers. Both characters represent two of Lompoc Brewing’s most popular beers.

The event ended with a celebratory group toast with glasses of Lömpocker Hoppy Kölsch – the official beer of Lompoc, Oregon – that literally means “of or relating to Lompoc;” and a welcome address to everyone in the room, the official first citizens of Lompoc, Oregon.

About Lompoc Brewing

Lompoc Brewing creates eight flavorful year-round beers, plus a ridiculous number of seasonals. You can find Lompoc Beers in 12-ounce, 22-ounce bottles, cans (coming this week) and on draft at locations in Oregon and Washington, and at its five Portland neighborhood pubs: Fifth Quadrant and Sidebar in North Portland, Hedge House and Oaks Bottom in Southeast, and the Lompoc Tavern in Northwest. Lompoc Beer means Local Beer.

OVERVIEW

Website: www.LompocBrewing.com

Phone: 503-288-3996

Social: @LompocBeer

Hashtag: #LompocOregon #FindingLompocOR

Video: www.LompocOregon.com

Lompoc Brewing Wins Prestigious Great American Beer Festival® Award

Courtesy of Lompoc Brewing Co

Lompoc Brewing, one of Portland’s long-established craft breweries,

wins prestigious Great American Beer Festival® Award

 

PORTLAND, Ore. – Lompoc Brewing’s Proletariat Red won a Silver Medal at the 2015 Great American Beer Festival® (GABF) which took place in Denver, Colorado on Sept. 26.

Proletariat Red won silver in the American-Style Amber/Red Ale category, out of a total of 94 entries. This was only the second time Lompoc has entered the prestigious competition.

“It’s nice to get some recognition from our peers for a Lompoc classic,” stated Lompoc owner Jerry Fechter. “I've always thought Proletariat Red is one of the Northwest's best Reds and now we have validation with a GABF medal."

Deep chestnut in color, Proletariat Red features a toasted malt profile with biscuit undertones leading to notes of caramelized pear and cinnamon. It strikes an ideal balance between malt and hops.

“We are very proud to have received this medal,” exclaimed head brewer Bryan Keilty. “Everybody on the Lompoc team works extremely hard to make the finest beer in the Northwest. The GABF is an amazing event and reminds us how lucky we are to be in the craft beer industry."

To celebrate the win, Lompoc will be offering tastes of Proletariat Red to everyone at all five of its pubs this Friday through Sunday.

Lompoc was one of 16 breweries in Oregon awarded a total of 19 medals — including five bronze medals, seven silvers and seven golds.

About Lompoc Brewing
A long-time Portland craft beer fixture established in 1996, Lompoc (pronounced Lom-Pock) creates seven flavorful year-round beers, plus a ridiculous number of seasonals. You can find Lompoc in 22 oz bottles and on draft at locations around town, and at its five neighborhood pubs: Fifth Quadrant and Sidebar in North Portland, Hedge House and Oaks Bottom in Southeast, and the Lompoc Tavern in NW Portland. For more information, call 503-288-3996 or visit www.lompocbrewing.com  and @LompocBeer on Facebook, Twitter and Instagram. Drink Local, Drink Lompoc!

Lompoc Brewing To Reopen The Renovated Sidebar

One of my favorite tasting rooms, the Sidebar is about to reopen after a month long remodel. See info below.

Lompoc Brewing to reopen its renovated Sidebar Barrel Tasting Room

PORTLAND, Ore. – Lompoc Brewing is reopening its Sidebar Barrel Tasting room at 4pm on Thursday, Nov. 20 following a month-long remodel. The new and improved Sidebar, located at 3901 N Williams Ave, now features a glass roll up door that lets in natural light and allows passers by to see inside the cozy bar. It will also allow for extended seating and fresh air in the warmer seasons.

“We really wanted to open up the space to let people see what we do in here,” said Lompoc owner Jerry Fechter. “Sidebar has always been a showcase for our beers, but not everyone knew what happened behind the mural. The new space has a friendly, approachable feel that perfectly complements our North Portland neighborhood.”

Sidebar's lineup of six taps has expanded to an even dozen: 11 Lompoc beers and one rotating cider. The tap list, which will change up to twice weekly, will include both Lompoc’s mainstay ales and lagers and its seasonal and barrel aged specialty beers. There will also be a rotating cheap beer in a can for $2. The tasting room continues to offer cocktails as well. Sidebar is for ages 21 and over.

“At Lompoc, we sidestep stylistic constraints and instead use an artisanal approach best highlighted at our Sidebar location,” explained head brewer Bryan Keilty. “Thinking outside the barrel, we use Kentucky Bourbon, Oregon Whiskey, and Northwest wine barrels to age and ferment our beer, in addition to locally-sourced fruit projects.”

Sidebar regulars will appreciate the addition of a couple of booths, more TVs for soccer and basketball viewing, expanded days and hours, and the implementation of a menu featuring small plates and shareables. The menu, designed by Lompoc corporate chef Mike Parmenter, ranges from Argentinean sliders, mole pork soft tacos and wild mushroom flatbread to the pub’s popular Buffalo wings, nachos and truffle fries.

Sidebar opens at 4pm every Tuesday through Sunday, closing at Midnight Tuesday through Thursday, 1am Friday and Saturday, and 11pm Sunday. The popular space remains available to rent for meetings and private parties. For more information, visit www.lompocbrewing.com or call 503-288-3936.