Deschutes Brewery Announces 30th Release of Jubelale

Courtesy of Deschutes Brewing Co

Bend, Oregon – 3 October 2017 – A work of art in more ways than one, Deschutes Brewery’s winter seasonal, Jubelale, will hit store shelves and tap handles next month to welcome the changing season. To celebrate the 30th bottling, for the first time ever, this year’s packaging will feature not one, but a series of custom snowflake themed illustrations by Bend, Oregon artist MaryLea Harris. 

“I was so honored to be invited to create the label for the 30^th anniversary of this beloved beer, and to join the ranks of artists I esteem and admire,” said Harris. “I like to work in series, and landed on creating four snowflake paintings for this project because no two snowflakes are alike just like no two beers are ever exactly alike. It’s exciting to be the first artist to create more than one piece of art for the label and have a mixed and matched set of bottles in each six-pack this year.”

Harris, who specializes in mixed-media and painting, used a complex process to create the Deschutes Snowflake series. She started by layering plaster and acrylic paint applied to a primed canvas with recycled plastic gift cards as scraping tools. As a nod to the history of the brewery and the beer, she tore up Jubelale posters from the past three years along with some local articles about Deschutes Brewery and glued them to the painted background. She then continued to build up layers of paint with brush strokes and liquid acrylic ink drips to achieve the colorful surface. The last step was to paint each snowflake by hand so, as she explains, “so each are unique and full of complexity and detail.”

This complexity adorning the bottle’s exterior is mirrored inside the bottle as Jubelale is unique to many of Deschutes Brewery’s other beers in its malty and dried fruit character, along with the use of EKG hops which have a light herbal and spice quality. Jubelale will be available in six-packs and on draft everywhere Deschutes Brewery beer is sold, starting in October. 

A special launch event will be held at the Deschutes Brewery and Public House in downtown Bend on Monday, October 16th, where Harris will be on hand to meet with fans and sign posters. Harris is also our featured artist of the month in October and will attend First Friday at the Pub on October 6^th as well.

About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland and a tasting room in Roanoke, Virginia where it will build a new east coast brewery. www.deschutesbrewery.com

Deschutes Brewery Beers Take Top Honors at World Beer Awards

Courtesy of Deschutes Brewery

August 15, 2017 - Bend Oregon – Deschutes Brewery beers took center stage at the prominent World Beer Awards, taking home the top prize for the United States among the Oud Bruin, Barley Wine and Stout categories.

The World Beer Awards program selects winners for internationally recognized beer styles from around the world by blind-tasting hundreds of entries from nearly 40 countries. Awards were announced following two rounds of judging more than 1,900 beers by an international, highly respected judging panel. The competition selects, awards, and promotes to consumers the best beers available internationally.

“This is great validation from the international beer community for our commitment to quality beer that people love,” said Veronica Vega, brewmaster at Deschutes Brewery in Bend, Oregon. “To see such a range of styles from our beer portfolio honored in this program is especially rewarding. This tells us we’re making damn tasty beer - from our flagship Mirror Pond to our barrel-aged, reserve offerings.”

A complete list of awards for Deschutes Brewery in 2017 includes:
  Overall Country Winner, USA

• The Dissident – Dark Beer, Oud Bruin Category
• Obsidian Stout – Stout & Porter, Stout Category
• Mirror Mirror – Dark Beer, Barley Wine Category

Gold Medal, USA

• The Abyss – Stout & Porter, Imperial Stout Category

Silver Medal, USA

• Mirror Pond Ale – Pale Beer, Pale Ale Category
• Pinedrops IPA – Pale Beer, IPA Category

About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland, and coming in 2021, a new east coast brewery in Roanoke, Virginia. www.deschutesbrewery.com

Deschutes Brewery Launches in North Carolina with Seven Distributor Partnerships

Courtesy of Deschutes Brewery

May 15, 2017 – Bend, Oregon – Deschutes Brewery announced today it will introduce its beers to the entire state of North Carolina next month through a network of seven distributors. The Oregon-based brewery will partner with Caffey Distributing Company; Carolina Premium Beverage; Coastal Beverage Company; Healy Wholesale Company, Inc.; Long Beverage, Inc.; Skyland Distributing Company, Inc. and United Beverages of North Carolina, LLC.

Stacy Denbow, Frontier Region Director for Deschutes Brewery, said, “With the recent announcement of our second brewing facility and downtown tasting room in Roanoke, Virginia, it seemed logical to expand our consumer base to the craft-savvy state of North Carolina. We have been anxiously awaiting the opportunity to expand there for years.”

The seven distributors Deschutes Brewery has partnered with in North Carolina represent more than 300 years of combined beer-community building in the state. Most are family owned and operated, and all adhere to high standards of quality, customer service and employee relationships that align with the brewery’s own values.

Fans in North Carolina will be able to enjoy the brewery’s Fresh Squeezed IPA, Black Butte Porter, Pacific Wonderland Lager and Hop Slice Summer Ale on draft starting next month. Shortly after the beer arrives, the brewery and its new distributors partners are planning several launch and community oriented events around the state. In August, six-packs will begin to hit shelves including all of the above beers, plus the brewery’s popular variety 12-pack.

Last year, the brewery announced it will build an east coast facility just one state away in Roanoke, Virginia. Starting in the early 2020s, this new facility will increase the brewery’s capacity by about 150,000 barrels to start. At its Oregon headquarters, the brewery recently expanded with six new fermentation vessels, a brand-new racking line, pilot brew system, office space and a new warehouse.

About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland, and coming in 2021, a new east coast brewery in Roanoke, Virginia. www.deschutesbrewery.com

Deschutes Brewery to Open Tasting Room in Downtown Roanoke

Courtesy of Deschutes Brewery

Roanoke, VA – April 17, 2017 – Deschutes Brewery has unveiled plans to create a tasting room in downtown Roanoke. The Oregon-headquartered brewery, which announced it will be creating an east coast facility in Roanoke last year, is looking forward to sharing beers and interacting with local craft beer fans - as well as those who are visiting Roanoke and want to learn more about what Deschutes is all about - in the new space. The opening is tentatively slated for late August.

“Roanoke is home to us now and we wanted to put down some roots while we plan for breaking ground on our new brewery east of town,” said Nate Brocious, tours and tasting room manager of Deschutes Brewery. “Since we will not be breaking ground on our new brewing facility until 2019, we’re excited to take one of our first steps in becoming part of this awesome community by opening the new tasting room.”

The tasting room will be located at 315 Market St SE close to many local businesses, restaurants and hotels. Plans include more than 15 taps of Deschutes Brewery beers where patrons can share a pint or fill growlers, as well as purchase brewery branded merchandise. Details are still being finalized, but the space will likely include both indoor and outdoor seating and ready-to-eat foods crafted by local restaurants. The brewery will be hiring staff for the new venture in early summer. Once these positions are posted, applications will be accepted at www.deschutesbrewery.com/jobs.

In other area news, Deschutes is bringing its popular Street Pub event back to Roanoke on July 15 to support local nonprofits such as Roanoke Outside, Bradley Free Clinic, Pathfinders for Greenways and the Blue Ridge Land Conservancy. Last year, the event welcomed 22,000 people and raised $81,000 for nonprofit organizations. For more information on the Street Pub, visit www.deschutesbrewery.com/streetpub.

About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland, and coming in 2021, a new east coast brewery in Roanoke, Virginia. www.deschutesbrewery.com

Deschutes Brewery Announces 2017 Street Pub Tour

Courtesy of Deschutes Brewing Co

Brings other top Oregon brands – Hydro Flask, Humm Kombucha and KEEN Footwear – on board as title partners

March 29, 2017 – Bend, Oregon – How do you take the biggest mobile block party – Deschutes Brewery’s Street Pub tour – and make it even better?  By partnering with three of Oregon’s most beloved companies to bring new energy and activities to fans in five U.S. cities. This year, the brewery has added title partners that share its culture, sustainability and philanthropic goals: Hydro Flask, Humm Kombucha and KEEN Footwear. In each visited city, these three like-minded companies will join Deschutes to partner with nonprofits and raise funds to help them achieve their missions. Over the last two years, Deschutes’ Street Pub tours have raised more than $835,000.

Joey Pleich, field marketing manager for Deschutes Brewery said, “All of the communities where we have taken Street Pub have responded with overwhelming support. With more than 140,000 in attendance at over seven events last year, we knew it was time to take it to the next level. This year, the event will feature even more taps at new bar locations, the Deschutes ‘Worth Sharing Challenge’ (head-to-head team competitions), some incredible street artists and our new title partners all working together toward one mission: elevate the community impact and raise even more dollars for deserving nonprofits!”

“The World’s Largest Pop-Up Pub” brings the pub experience to the people across the country in 2017:

• Cincinnati, OH – June 24
• Roanoke, VA – July 15
• Milwaukee, WI – July 22
• Portland, OR – September 23
• Sacramento, CA – October 14

The 400-foot-long Street Pub will pour a huge selection of Deschutes Brewery beers, including its famed Mirror Pond Pale Ale, Black Butte Porter, Fresh Squeezed IPA as well as its highly coveted Reserve Series beers such as The Abyss. True to the brewery’s full pub experience, food will be a major part of the equation. Deschutes’ corporate executive chef (Jeff Usinowicz) will team up with local chefs in each city to create some fantastic food pairings. Live local bands will round out a memorable experience in each city.

Deschutes’ title partners will undertake unique endeavors, including family friendly activities, at each Street Pub, including:

• Hydro Flask hydration station (made by Black Dog Salvage of DIY Network’s "Salvage Dawgz") and interactive booth experience with a donate-to-play brew pong game for prizes and a chance to win Hydro Flask’s new 22oz Tumbler
• Humm Kombucha’s Creation Station will challenge you to be imaginative: collaborative art projects and activities will ensure the whole family has a blast
  
  
• KEEN Footwear activism center and lounge, photo booth where you can snap photos “worth sharing”, games including big wheel races and disc golf, and free-shoe raffles

Find out more at http://www.DeschutesBrewery.com/StreetPub and join the conversation at #StreetPub. See more about Street Pub here:  https://www.youtube.com/watch?v=zHP8ZMz0A2M&feature=youtu.be

About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland, and coming in 2021, a new east coast brewery in Roanoke, Virginia. www.deschutesbrewery.com

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Humm Kombucha

Founded by Jamie Danek and Michelle Mitchell in 2009 as Kombucha Mama, Humm Kombucha rebranded in 2014 in anticipation of rapid expansion. From the company’s early days brewing in the founders’ kitchen through its expansion to a new full-scale brewery, Humm Kombucha has remained focused on core values of Optimism, Healthy Business, Partnership and Quality. Humm can be found in grocery stores, gas stations, convenience stores and restaurants in bottles and on tap in all 50 states -- and now in Sweden. Last year Humm unveiled Blue Wave, the Official Kombucha of the Seattle Seahawks.

About KEEN

KEEN Inc. is a values-led, independently owned outdoor footwear brand from Portland, Oregon with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN passionately endeavors to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at www.keenfootwear.com.

Deschutes Brewery Releases New Year-Round Lager: Pacific Wonderland

Courtesy of Deschutes Brewing Co

Bend, Oregon – Nearly 60 years ago, the motto “Pacific Wonderland” first showed up on license plates in Oregon in celebration of the state’s 100^th birthday. Oregon is still a place full of wonder and adventure, and Deschutes Brewery bottled it up in a new sessionable brew befitting of the Pacific Northwest: Pacific Wonderland Lager.

Deschutes Brewery brewmaster Veronica Vega said, “When we set out to create Pacific Wonderland, we wanted to capture the diverse spirit of Oregon in a single beer that we could share with everyone. Our team explored something a little different, creating a lager by style and then dry hopping it to make something unique – just like our home state.”

Pacific Wonderland Lager is made with a pilsner malt and a trifecta of Hallertau Herkules, Hallertau Mettelfruh and Tettnang Mandarina hops. The result is a crisp, bright beer with citrus, floral and herbal hop flavors, a delicate malt body, and a crisp, clean lager finish.

The beer’s colorful label depicts the endlessly diverse adventures that Oregon offers in all seasons, helping bring Oregon to life all the way across the country. “Pacific Wonderland” is a nickname used by many who come to the Northwest to enjoy skiing, biking, rock climbing, surfing, standup paddle boarding, hiking, golf and more. The area’s diverse ecosystems and microclimates are ideal for all kinds of outdoor recreation – and craft beer-sampling. This beer captures it all.

Pacific Wonderland Lager is 5.5 percent ABV and 37 IBUs. It will first be available on draft and in 6-packs throughout the brewery’s distribution area, and 12-packs will roll out in early spring.

Find out what inspired this beer in a video featuring Vega here: https://www.deschutesbrewery.com/introducing-pacific-wonderland/

Courtesy of Deschutes Brewing Co

About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland, and coming in 2021, a new east coast brewery in Roanoke, Virginia. www.deschutesbrewery.com

Deschutes Brewery Announces 2017 Beer Lineup

Bend,Oregon - 

The brewing team at Deschutes Brewery has been busy, as usual, over the last few months. The culmination of brewing creativity and pub patron approval has resulted in some new additions to the brewery’s lineup for the coming year, joining the return of iconic fan favorites.

These new beers include:

• Pacific Wonderland Lager (Mainline Series, year-round): The brewery’s first widely distributed lager, this sessionable beer was inspired by the Pacific Northwest with citrusy Tettnang Mandarina hops providing an unexpected twist on a crisp, bright lager.
• Swivelhead Red (Bond Street Series, March- August): The label alone on this beer is enough to make your head spin, but cracking open the bottle is when the real magic happens with an herbal hop aroma and smooth caramel maltiness. (Follows Sagefight Imperial IPA in the rotation)
• Passionfruit IPA (Bond Street Series, draft only, May-August): This delectable easy-drinker boasts a fruity and tropical aroma, set off by a quartet of hops: Cascade, Azacca, Galaxy and Vic’s Secret.
• Cultivateur (Reserve Series, March): What our brewers have dubbed a “Provision Saison”, Culutivateur is a blend of old and new saisons, aged in oak with brettanomyces and is the first beer to graduate from our small batch experimental Pub Reserve series.

The brewery is also switching up its popular variety pack, on shelves in select locations, to include a mouthwatering mix of Black Butte Porter, Mirror Pond Pale Ale, Fresh Squeezed IPA and Pacific Wonderland Lager (March). Hop Slice Summer Ale, which debuted for the first time in bottles last year, will be reformulated to be even more refreshing, and Armory XPA continues its experimental journey with a brand-new experimental hop (June).

To make room for all these new creations, the brewery is discontinuing its 22-ounce bottle offerings of Hop Henge Experimental IPA, Down N Dirty IPA, and Big Rig Pub Ale. Deschutes River Ale will also be removed from the lineup this spring.

Courtesy of Deschutes Brewery

Check out the attached calendar for a complete lineup for 2017. Happy New Year!

About Deschutes Brewery

Named as OUTSIDE’s Best Places to Work for the last three years in a row and winner of the 2015 Oregon Sustainability Award, Deschutes Brewery was founded in 1988 as a brew pub in Bend, Oregon. Still family and employee owned 28 years later, the brewery is known for brewing a diverse line-up of award winning beers including the popular Fresh Squeezed IPA, Black Butte Porter, and Mirror Pond Pale Ale. From the beginning, the focus has been on crafting the best beer and food using thoughtfully curated ingredients. With a second brew pub in Portland’s Pearl District that has become a popular destination for craft beer lovers from around the world, Deschutes Brewery now ships beer to 28 states, the District of Columbia, and internationally from its main brewing facility located on the banks of the Deschutes River.  To find out more, visit www.DeschutesBrewery.com.

Deschutes Brewery’s Street Pub Tour Raises $440,000 for Charity in 2016

Courtesy of Deschutes Brewing Co

Bend, Oregon– 27 October 2016 – Deschutes Brewery’s Street Pub finished out its second annual national tour this year by raising nearly $440,000 for charity. At each stop, the brewery partnered with local charities and donated 100 percent of proceeds to help those charities achieve their missions. With an estimated 140,000 beer fans who turned out to drink over 1,100 kegs of damn tasty beer, the Street Pub is collectively one of the largest beer festivals in the country.

  

“This was another epic year for Street Pub and we got to visit with fans in cities we love from one coast to another,” said Joey Pleich, field marketing manager for the brewery who runs the Street Pub program. “We raised $70,000 more for charity over last year’s numbers and saw twice as many in attendance. Success for this program means success for all the communities we visit and we are thankful to our many fans to coming out to support Street Pub.”

  

Here’s a look at how Deschutes Brewery’s Street Pub assisted the nonprofits it partnered with in each city:

 

• Arlington, VA: $25,000 donation in conjunction with Ballston BID/BallstonGives Taste of Arlington festival to benefit the Arlington Food Assistance Center
• Philadelphia, PA: $34,144 donation to the Vetri Community Partnership to cover costs for preparing healthy meals in public schools all over the Philly area and South Street Headhouse District to help provide a safer, cleaner, well managed business district
• Columbus, OH: $43,000 to the Mid-Ohio Foodbank helping them achieve their goal of a hunger-free and healthier community. The Funds raised will provide Over 172,000 meals for needy families in greater Mid-Ohio.
• Chicago, IL: $70,295 to Alliance for the Great Lakes to protect and restore the Great Lakes and Logan Square Preservation to protect and beautify its local neighborhood
• Roanoke, VA: $81,000 to a wide selection of local charities including Roanoke Outside Foundation, Blue Ridge Land Conservancy and Feeding America Southwest Virginia
• Minneapolis, MN: $104,723 to Second Harvest Heartland to provide more than 300,000 meals for needy families in Minnesota
• Sacramento, CA: $80,000 to Runnin’ for Rhett to help fulfill its mission to nurture healthy communities by hosting both adult and youth fitness programs. Proceeds brought in will fund over 3,000 programs

 

Check out our wrap up video about this year’s Street Pub here: 

 

2017 tour dates and locations will be announced soon.

Courtesy of Deschutes Brewing Co

About Deschutes BreweryNamed as OUTSIDE’s Best Places to Work (2013-2015) and winner of the 2015 Oregon Sustainability Award, Deschutes Brewery was founded in 1988 as a brew pub in Bend, Oregon. Still family and employee owned 28 years later, the brewery is known for brewing a diverse line-up of award winning beers including the popular Fresh Squeezed IPA, Black Butte Porter, and Mirror Pond Pale Ale. From the beginning, the focus has been on crafting the best beer and food using thoughtfully curated ingredients. With a second brew pub in Portland’s Pearl District that has become a popular destination for craft beer lovers from around the world, Deschutes Brewery now ships beer to 28 states, the District of Columbia, and internationally from its main brewing facility located on the banks of the Deschutes River.  To find out more, visit www.DeschutesBrewery.com.