|Courtesy of Everybody's Brewing Co
Just five years ago, Ellenberger found his brewery on the leading edge of a different market trend: craft beer in a can. At that time, glass bottles were the preferred package type, and almost no one was using cans. Everybody’s Country Boy IPA helped pave the way for what is now commonplace: IPA in a can. When mentioned as a trendsetter, Ellenberger is humble, “Yeah, we were early adopters, but it just made sense. It’s better for the beer, the consumer, and the environment. I’ve loved canned beer since I was a kid, so I couldn’t wait to put our IPA in a can. Now everyone is doing it, and I couldn’t be happier about it.” The new Citra-Pale will join their current can lineup of Country Boy IPA, and Local Logger Lager.