|Courtesy of New Belgium Brewing Co|
Collaboration with Mexico City-based brewery blurs borders to create drinkable work of art
Fort Collins, Colo. (March 7, 2018) - New Belgium Brewing and Mexico City’s Primus Microcerveceria
“Last year I went to Tijuana on this exploratory trip where I was looking for ingredients to bring back to New Belgium,” recalled New Belgium Brewer Cody Reif. “I kept coming across this one drink [agua fresca] that was in all the food stalls. I was so inspired by the flavors, I thought this would make a great beer.”
Mural Agua Fresca Cerveza defies traditional beer categories; instead it’s an innovative new style, creating a sweet flash with a touch of tart that evokes Mexican tastes and flavors. To create such a breakthrough beer, New Belgium collaborated with their friends at Primus Microcerveceria to craft a liquid as authentic as it is delicious.
“Mural is an expression of a true friendship between our teams, our breweries and our countries,” said Jaime Andreu Galvan, co-founder of Primus. “Mural Agua Fresca Ale depicts in its flavors authentic craft beer innovation, much like my country does every day with our gastronomy.”
Mural Agua Fresca Cerveza pours a bright amber and a light pinkish white head drifts atop. Watermelon, lime, lemon and fresh green apple aromas complement a sweet, slightly tart taste with a light mouthfeel and crisp finish.
Available now in 12 oz. bottles and on draft as a year-round offering, Mural Agua Fresca Cerveza can be found across Mexico and currently in five select US markets: Arizona, Colorado, New Mexico, North Carolina and Texas. Other US markets may soon be added due to interest from select distributors.
Mural Agua Fresca Cerveza
Special ingredients: Hibiscus, agave, watermelon juice and whole lime puree
In celebration of this new beer, New Belgium will be hosting a series of beer dinners showcasing high-end food pairings inspired by the liquid. For more information about New Belgium or any of its beers, visit www.newbelgium.com.
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Belgian Style Ale, New Belgium brews fifteen year-roundbeers: Citradelic Tangerine IPA, Fat Tire Belgian White, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instag
About Primus Microcerveceria
Primus Microcerveceria was founded by cousins Jaime and Rodolfo Andreu in 2006 with the idea of brewing culture in Mexico by developing and promoting beer styles little known in the country. It currently makes the Tempus and Jabalí brands, which have more than 20 national and international medals including being named Best Beer in Mexico in 2015. Their mission is to “make beer an extraordinary experience.”
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