|Courtesy of Hopworks Urban Brewery
The Reformulated IPA Will Be Available On Draught and In New 12oz.Cans With a Fierce Look on October 01
September 26, 2017 – Ten years after it was first introduced, Hopworks Urban Brewery (HUB), is proud to announce a new look and feel to its flagship beer - Hopworks Organic IPA. The updated beer is available for the first time at HUB’s three pubs on Friday, September 29 at 5pm. The updated Hopworks Organic IPA is also available in 12oz cans and draft throughout HUB’s distribution network.
The updated recipe makes greater use of more modern varieties of organic hops, with a greater on aroma and flavor. Generous additions of organic Northwest hops find their way into the kettle, hopback, and dry hop, creating a massive citrus, stone fruit and mango bouquet and flavor profile. The finest organic malts bring balance and a drier, clean finish. The beer clocks in at 6.6% alcohol by volume.
“Having fun with organic ingredients is part of our mission at HUB. As we approach our first decade we thought it was time to revisit our flagship IPA with a new perspective,” said Christian Ettinger, HUB’s Brewmaster and Founder. “We have worked hard with farmers to bring new organic hop varieties to life. Hopworks Organic IPA 2.0 retains some of the classic resinous character of the original and adds fresh and juicy hop flavors of orange-citrus and peach. It is now dryer and more fruit-forward than it's predecessor and dawns a fresh look too. We look forward to sharing a pint with you!”
Hopworks Organic IPA also comes with a significant packaging refresh. The classic IPA was well-known in it’s 16oz 4-pack format - the new beer will be available in 12oz 6-packs. The artwork is more consistent with HUB’s popular Abominable Winter Ale and Ferocious Citrus Ale. The label features a beast somewhat inspired by OR-7, the famous wolf known for traveling across Oregon in search of new adventures. Additionally, the organic ingredients in the beer receive a greater visual emphasis and call out.
In related packaging news, Hopworks Urban Brewery confirms today that the seasonal Organic Abominable Winter Ale will also be packaged in 12oz. cans. It will be on store shelves and in pubs by early October, and will be available for the first time on draft this season on Friday, September 29 at HUB’s three pubs.
About Hopworks Urban Brewery
Hopworks Urban Brewery strives to revolutionize and inspire the brewing industry with practices that drive quality, protect the environment and improve the community we live in. Utilizing organic malts and a combination of locally-sourced, organic and Salmon Safe hops, the company’s 20-barrel brewery in Portland produces 13,500 barrels of beer and cider a year for HUB’s brewpubs and for distribution throughout the West. Hopworks is a family-owned and operated business, the first Certified B Corporation brewery in the Pacific Northwest, a gold-level bike friendly business, and Long Root Ale received Brewbound’s “Marketing Initiative Award of the Year” in 2016. More info at: hopworksbeer.com