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| Courtesy of Speakeasy Ales & Lagers | 
San Francisco, CA - (February 17, 2016) Speakeasy
 Ales & Lagers will raise the stakes this spring by releasing cans 
of Double Daddy Imperial IPA, with a hoppy makeover. Brewed since 2003, 
Double Daddy has only been available on draft or in 22 oz. bottles. 
This April Speakeasy will start shipping six packs of 12 oz. cans to all
 its distribution territories. The beer’s hop profile has also been 
reformulated, giving it new complexity and punch. All just in time for 
summer at the beach or camping excursions.  
Speakeasy’s
 first foray into cans started with the Session Series in 2015. 
According to Speakeasy founder and president, Forest Gray, “At the time 
we decided not to put anything in a can that would be redundant in 12 
oz. glass. So we created new beers optimized for cans, meaning low in 
alcohol for day drinking outdoors. After evaluating our objectives and 
sales data, the logical step was to start transitioning all our beers 
into 12 oz. cans, excluding those that are designed for aging. Double 
Daddy was at the top of the list.”  
In
 addition to the new package, Speakeasy decided it was time to 
reconsider Double Daddy’s recipe. “There are a lot of hop flavors and 
aromas that weren’t around 20 years ago. We want the beer to evolve, and
 at the same time, not disappoint people who are familiar with Double 
Daddy’s legacy,” said Forest Gray. After careful consideration, 
Speakeasy’s director of brewing, Kushal Hall, decided to substitute 
Nelson for Chinook hops in the whirlpool addition, and add Mosaic hops 
in place of Citra during dry hopping.
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| Courtesy of Speakeasy Ales & Lagers | 
The
 changes will be noticeable. Kushal Hall said, “Double Daddy is moving 
away from being all about hops that are citrus and pine focused. Nelson 
adds more complexity and diesel fuel components that are found in 
Southern Hemisphere hop varieties. Mosaic will give it more tropical and
 stone fruit character. Double Daddy will also showcase the enhanced hop
 character in our beers, achieved by using our new centrifuge, which 
retains a higher quantity of hop oils.”
Double
 Daddy Imperial IPA pours a fiery orange with a creamy white head. 
Dry-hopped with Amarillo, Nelson, Simcoe, and Mosaic, the aroma is lush 
and pungent, with notes of grapefruit, apricot, mango, tangerine, pine, 
and a hint of diesel fumes. Fresh pale malts deliver a touch of biscuit,
 orange marmalade, and push the beer to 8.5% alcohol by volume. 
Balancing the bold bitter hops that yield 85 IBUs.
Cans
 of Double Daddy Imperial IPA will be shipped to Speakeasy’s 
distributors in April. The beer will be available in California first, 
then head east to Las Vegas, New York, and Boston. The full distribution
 footprint is listed below. Speakeasy also plans on hosting a can 
release party at their Tap Room. The details will be finalized in soon.
 QUICK FACTS
Name: Double Daddy Imperial IPA
URL: http://www.goodbeer.com/
ABV: 9.5%
Style: Imperial IPA
Malt: Two Row Pale, Light Munich, Crisp Dextrin
Hops: Apollo, Nelson, Amarillo, Simcoe, Mosaic
Availability: Year-round
Formats: Draft, 12 oz. cans, and 22 oz. bottles
Distribution: AZ, CA, DE, PA, MA, NH, NY, NJ, NV, OR, RI, VA, WA
URL: http://www.goodbeer.com/
ABV: 9.5%
Style: Imperial IPA
Malt: Two Row Pale, Light Munich, Crisp Dextrin
Hops: Apollo, Nelson, Amarillo, Simcoe, Mosaic
Availability: Year-round
Formats: Draft, 12 oz. cans, and 22 oz. bottles
Distribution: AZ, CA, DE, PA, MA, NH, NY, NJ, NV, OR, RI, VA, WA
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| Courtesy of Speakeasy Ales & Lagers | 
 
 
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