Samuel Adams Rebel Grapefruit IPA Hits Shelves Nationwide

Courtsey of Samuel Adams/Boston Beer Co

 The Newest Member of the Rebel IPA Family Now Available in Bottles, Cans and on Draft

BOSTON, February 9, 2016– The brewers at Sam Adams announced today that they’re releasing the newest member of the Rebel family to craft beer lovers across the country with the nationwide launch of Rebel Grapefruit IPA in bottles and cans. Drinkers first got a taste of this thirst quenching IPA back in November when it was released on draft, and the brewers are now offering it year-round in bottles and cans.

Brewer’s Notes:

Brewed with real grapefruit – California-grown Star Ruby and Star Rio – Rebel Grapefruit IPA hits the palate with a juicy citrus punch.  These grapefruits are known for their thicker peel, and during the brewing process the peel is added in the kettle to give the beer a tart, sharp character. Before the beer is filtered, grapefruit juice is added for a sweet juiciness and to round out the bitterness from the peel. The grapefruit amps up the citrus and fruit notes of the four hop varieties, including Mosaic hops, which impart the tropical, citrus notes at the forefront of this beer.

In addition to Mosaic hops, three other hop varieties are added at different stages of the brewing process for even more hop flavor and aroma. The resulting beer is distinctly bright, with a juicy tartness that is complemented by the hops:

·         Mosaic (kettle & dry-hopping): Sweeter fruit notes of Mandarin orange, pineapple and grapefruit, with hints of eucalyptus
·         Centennial (dry-hopping): Medium citrus, intensely floral with hints of wood
·         Cascade (kettle): Citrus and grapefruit with subtle floral balance
·         Citra (kettle): Strong citrus, tropical fruit and slightly floral

“We experimented with dozens of test batch IPAs in our nanobrewery with different combinations of hops and grapefruit, and love this marriage of citrus and bitterness,” said Seth Adams, Brewer at Samuel Adams. “Rebel Grapefruit IPA showcases what we like most about American hops, and we’re psyched that drinkers can now enjoy this juicy IPA at home and at their favorite bar.”

Courtesy of Samuel Adams/Boston Beer Co

Samuel Adams Rebel Grapefruit IPA is available nationwide on draft, in six-packs of bottles for a suggested retail price of $7.99-$9.99, and in 16 oz. cans for a SRP of $1.99-$2.49. The beer will also be available in the upcoming Pack of Rebels Variety Pack for $15.99-$18.99. Price varies by market.

Samuel Adams Rebel and Samuel Adams Boston Lager are registered trademarks of The Boston Beer Company.

ABOUT THE BOSTON BEER COMPANY:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America's leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.