|Courtesy of New Belgium Brewing Co|
Aloha State to become New Belgium’s 40th US state of distribution
Ft. Collins, Colo., August 27, 2015 – New Belgium Brewing is pleased to announce an exclusive partnership agreement with Young’s Market Company, to start selling beer in Hawaii in February, 2016. New Belgium will launch with 6-pack bottles of Fat Tire, Ranger IPA, Rampant Imperial IPA and Seasonal Release as well 12-pk cans of Fat Tire and Ranger. Fat Tire bombers and draft Fat Tire, Ranger, Seasonal, and Lips of Faith will round out the initial portfolio offerings.
“New Belgium is extremely excited to be partnering with Young’s Market Company in the state of Hawaii,” said New Belgium Regional Sales Director, Scotty Prawalsky. “They are a family-owned company with a long history of success on the islands. We are stoked to be working with them to help grow the craft beer scene in the Aloha State.”
Founded in 1888, Young’s Market Company is the premier distributor of fine wines, spirits and selected beverages in the western United States, with operations in Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming.
Regarding the new partnership, Senior Vice President, Business Development, Philana Bouvier said, “Young’s Market Company is so thrilled to be working with New Belgium Brewery. They are the 4th largest Craft Brewer in the United States and soon visitors from all over the world will have the opportunity to enjoy a New Belgium Beer as part of their Hawaii experience.”
New Belgium beers are scheduled to be available throughout the islands as of February 15, 2016.
ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of award-winning craft beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists and one of World Blu’s most democratic U.S. businesses. New Belgium is also a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Slow Ride Session IPA, Snapshot Wheat, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.
ABOUT YOUNG’S MARKET COMPANY
Founded in 1888, Young’s Market Company is the premier distributor of fine wines, spirits and selected beverages in the western United States. With operations in Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming, we are proud to represent industry-leading brands and supplier partners. Our best-in-class team of wine and spirits professionals represents a collection of unique life experiences, worldviews, and ideas all focused on our core values; Integrity, Family, Quality, and an Entrepreneurial Spirit. We are committed to adding value to our customers, providing exemplary professional representation of our suppliers, reaching the highest standards of respect for our employees, and supporting the communities we serve.